The Rise of Experiential Marketing

Experiential marketing has been on the rise for a number of years and it’s easy to see why. A report by EventTrack showed that 91% of consumers who attend a branded experience view that brand more positively, and 85% are more likely to go on and purchase a product or service.

As I’m sure you know, experiential marketing is a marketing tool that creates an experience between brands and their consumers. It is a non-traditional type of advertising that allows consumers to connect with a brand through their senses by immersing them in a fun and memorable activity.

Whilst a good experiential activity will make sure consumers put down their phone and fully engage, in true millennial words – if you didn’t Instagram it, did it really happen? A great experiential agency will ensure that not only have people fully immersed themselves in the activation, but that a large majority of the attendees post their experience with the brand social media. Even better, when you provide a photo or video opportunity to literally give consumers the branded content that you want them to post across social media.

But the icing on the cake as so to speak, is having something tangible for guests to take home from the activation. Every time customers see this item in their own home, they will remember the experience they had with the brand and it helps to create lifelong customers and brand advocates.

To hear more about the different types of set-ups we can provide to your experiential activity please feel free to drop us an email.

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